Job role:
Design lead.
Design requirements:
Design lead.
Design requirements:
Graphic, Motion, Print.
Project timeline:
Sept 2023 - May 2024.
Sept 2023 - May 2024.
Event Footprint:
~4,600 sqft.
~4,600 sqft.
Working with Canon Europe, I was part of a team who delivered a record-breaking brand experience showcasing Canon's new commercial print product-line featuring the beating heart of the stand we called 'The Core'.
The space had the highest footfall and attendee interaction at the world's largest print show, making Drupa one of Canon's most successful events to date.
The space had the highest footfall and attendee interaction at the world's largest print show, making Drupa one of Canon's most successful events to date.
Working as the lead 2D designer, my role was key in the ideation, development and execution of delivering the experience. From graphic, motion and preparing print-ready artwork.
The digital output included a producing content for the three 8m long external led walls which encased the core. The content streamed over 15 minutes of looped content; from product showcases, partner stories and other branded content relevant to the show.
The digital output included a producing content for the three 8m long external led walls which encased the core. The content streamed over 15 minutes of looped content; from product showcases, partner stories and other branded content relevant to the show.
Final render scamps from the full playlist which played throughout the day.
The playlist time-length was over 15 minutes in total - showcasing over 20 products, 4 case studies and 6 partnerships.
The playlist time-length was over 15 minutes in total - showcasing over 20 products, 4 case studies and 6 partnerships.
The core digital development phase
Wayfinding studies
Credits:
Client - Canon Europe
Agency - 2LK
Client - Canon Europe
Agency - 2LK