Job role:
Lead 2D Designer
Job length:
September 2023- May 2024
Footprint:
4,600 sqft
4,600 sqft
working with canon europe, we delivered a record-breaking brand experience with 'the core' at the heart of their space at the world's largest print show: drupa.
Working as the lead graphic designer, my role was key in the ideation, development and execution phases of delivering the graphic and print solutions in the space.
I also worked within the digital team and created the content for the three 8m long external led walls which encased the core. The content streamed over 15 minutes of looped content; from product showcases, partner stories and other branded content relevant to the show.
I also worked within the digital team and created the content for the three 8m long external led walls which encased the core. The content streamed over 15 minutes of looped content; from product showcases, partner stories and other branded content relevant to the show.
Final render scamps from the full playlist which played throughout the day.
The playlist time-length was over 15 minutes in total - showcasing over 20 products, 4 case studies and 6 partnerships.
The playlist time-length was over 15 minutes in total - showcasing over 20 products, 4 case studies and 6 partnerships.
Working on-site with the larger team was a privilege to see the shear scale of the project which lasted over 12 months from ideation to delivery. It was my first large scale event which i took 2d lead responsibility with very happy clients on show day.
The core digital development phase
Wayfinding studies
Credits:
Client - Canon europe
Agency - 2LK
Client - Canon europe
Agency - 2LK
