Job role:
digital Designer
Job length (2023):
September 2023 - January 2024
Job length (2024):
September 2024 - October 2024
digital Designer
Job length (2023):
September 2023 - January 2024
Job length (2024):
September 2024 - October 2024
Event:
Mobile World congress
Mobile World congress
MWC 2024
E& (formally etisilat) approached our agency to pitch for both their spatial and digital design for their space at the world's largest tech show, mobile world congress in 2024.
I worked within the digital team to produce one of the states we would later show in the agency's proposed spatial responses. The role was both to sell our team's 3D concepts, ensuring it complimented the space and overall intention of the 3d designers as well as ensuring the best response for our digital proposal.
e& wished to see a new, more dynamic approach to their brand film which could be shown on the stand throughout the day and encourage footprint from visitors passing by. working closely with the 3D team, we designed a cinematic style space which boasted e&'s growing trajectory in the mobile and tech industry.
I worked within the digital team to produce one of the states we would later show in the agency's proposed spatial responses. The role was both to sell our team's 3D concepts, ensuring it complimented the space and overall intention of the 3d designers as well as ensuring the best response for our digital proposal.
e& wished to see a new, more dynamic approach to their brand film which could be shown on the stand throughout the day and encourage footprint from visitors passing by. working closely with the 3D team, we designed a cinematic style space which boasted e&'s growing trajectory in the mobile and tech industry.
e& 2024 digital content proposal in render view
One of the more challenging elements of this response was the unique size and resolution of the proposed screens used in the concept. we worked hard to both acquire footage from the client and create our own bespoke content, kinetic type and transitions to produce a dynamic and visually powerful film.
e& video storyboard
Despite our efforts, e& decided to go in another direction with their digital content for 2024. Though the agency was selected as the agency to design and build the space which kept our relationship strong and collaborative as we prepared for MWC in 2025.
MWC 2025
Reigniting our partnership with e&, the agency decided we wouldn't pitch for the digital design work despite being so close the year prior. However as we knew the client and their expectations, i worked once again as the digital designer on the job collaborating with the 3d team to produce content which would help their concepts sing.
each concept's architecture were unique and equally dynamic in their approach to tackling the creative brief. it made working on the digital content very enjoyable, ensuring that the content i created complimented the structure to the full potential.
each concept's architecture were unique and equally dynamic in their approach to tackling the creative brief. it made working on the digital content very enjoyable, ensuring that the content i created complimented the structure to the full potential.
what excited us about this year's rendition of working with e& was their refreshed brand palette. new colours, gradients and brand language ensured a totally different appearance and approach to the challenge compared to last year. Specifically, their 'continuum' was a popular new graphic asset which we gravitated toward as a tea in both our architectural and digital direction.
