Job role:
Digital Designer.
Digital Designer.
Design requirements:
Graphic, Digital.
Job length:
Sept 2023 - Jan 2024.
Sept 2023 - Jan 2024.
Job type:
Digital RFP
The 2024 story:
E& (formally Etisalat) have been a longstanding partner of our agency for many years at their headline event at Mobile World Congress. With the agency already delivering the exhibition space for the event, they approached our digital team to create a response for their expansive LED canvas on their space.
The response had to deliver both an immersive and informative display of e&'s position in the tech market, customer stories and their heritage. Though what was most important to them was that it had to be a show-stopper - making their space a must-visit to all those attending MWC.
One of the more challenging elements of this response was the unique size and resolution of the proposed screens used in the concept. we worked hard to both acquire footage from the client and create our own bespoke content, kinetic type and transitions to produce a dynamic and visually powerful film.
I worked within the digital team to not only work on the digital response for the agency, i also worked with the 3D designers, using my graphic and digital content to bring life to their outputs.
One of the specific responses the client wanted to see in our proposal was a dynamic way to tell their story, through a visually captivating brand film which could be shown on the stand throughout the day and encourage footprint from visitors passing by. Working closely with the 3D team, we worked with them to produce beautiful architecture which could also house the content for the best experience cohesively boasting e&'s growing trajectory in the mobile and tech industry.
One of the specific responses the client wanted to see in our proposal was a dynamic way to tell their story, through a visually captivating brand film which could be shown on the stand throughout the day and encourage footprint from visitors passing by. Working closely with the 3D team, we worked with them to produce beautiful architecture which could also house the content for the best experience cohesively boasting e&'s growing trajectory in the mobile and tech industry.
The 2025 story:
Reigniting our partnership with e&, the agency decided we wouldn't pitch for the digital design work despite being so close the year prior. However as we knew the client and their expectations, i worked once again as the digital designer on the job collaborating with the 3d team to produce content which would help their concepts sing.
each concept's architecture were unique and equally dynamic in their approach to tackling the creative brief. it made working on the digital content very enjoyable, ensuring that the content i created complimented the structure to the full potential.
each concept's architecture were unique and equally dynamic in their approach to tackling the creative brief. it made working on the digital content very enjoyable, ensuring that the content i created complimented the structure to the full potential.
In 2025, e& had refreshed their brand identity. This included new colours, gradients and brand language which ensured a totally different appearance and creative approach to how they wanted to show up to their competitors as well as how we would tell their story within their space for 2025.
